Messi's astounding endorsement portfolio, which included partnerships with Adidas, Budweiser and PepsiCo, now contains a high-paid agreement with Socios. The Argentine wizard raked in $130m since swapping his boyhood club Barcelona for PSG in the summer of 2021. When it comes to the soccer landscape, the likes of Messi, Ronaldo and Neymar are miles ahead of their peers. Soccer Superstars Continue to Run the Show James' off-field income streams include Fenway Sports Group, Blaze and SpringHill Entertainment. Not many sports stars can say they have over 198 million followers on Instagram, Twitter and Facebook, yet LeBron has got there. The 37-year-old hit the $100m mark for the first time last year, mainly thanks to his off-field activities. So, for example, Los Angeles Lakers talisman James made only one-third of his last year's income through his $41.2m on-court earnings. However, it is worth noting that large proportions of the players' earnings come from off-field endeavors. ![]() Devin Booker – Basketball – $35.5m NBA Players Lead the Wayįrom James through Curry and Kevin Durant to Giannis Antetokounmpo, four NBA stars form part of the top-10 list of the world's highest-paid athletes.īut those four are only the tip of the iceberg, with another 32 NBA players making it to the top 100.Īpart from basketball, American Football (25), soccer (13) and baseball (12) are the only other sports to smash double digits. Stefon Diggs – American Football – $36.2mĥ0. Chris Godwin – American Football – $36.8mĤ8. Mike Williams – American Football – $36.8m Von Miller – American Football – $37.8mĤ3. ![]() Ryan Ramczyk – American Football – $38.7mĤ2. Amari Cooper – American Football – $40.8mģ8. Marshon Lattimore – American Football – $41mģ5. Kirk Cousins – American Football – $48.5mģ3. Patrick Mahomes – American Football – $48.6mĢ7. Conor McGregor – Mixed Martial Arts – $52mĢ6. Aaron Rodgers – American Football – $53mĢ2. Deshaun Watson – American Football – $56mĢ1. Josh Allen – American Football – $66.5mġ7. Russell Westbrook – Basketball – $69.8mġ6. Matthew Stafford – American Football – $73.3mġ4. Giannis Antetokounmpo – Basketball – $80.9mġ3. Tom Brady – American Football – $83.9mġ0. Paris Saint-Germain superstar Lionel Messi sits at the front of the pack, banking a whopping $130 million last year.Īlongside the seven-time Ballon d'Or winner in the top-5 list are LeBron James, Cristiano Ronaldo, Neymar and Stephen Curry.īelow is the list of the current top 50 highest-paid athletes in the world (based on research by Football Today):ĩ. ![]() In fact, they are making more money off the field than on it, courtesy of lucrative endorsement deals and other off-field activities. But today's sports stars are not only athletes but marketing gold for the world’s most famous brands and business people themselves.
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